Identiti

Identiti were one of THE first companies in the World to offer complete bikes in the emerging Dual Slalom market back in 1998. At first, Identiti bikes were a compilation of products from connections that the parent company, Ison Distribution were handling. Identiti learnt a lot from the riders and the sport, and heavily supported the emerging events in the U.K. Having listened carefully to the market, in 2000, Identiti released their own designed and developed frame: the Dr Jekyll. The Dr Jekyll has become one of THE best selling competition use Dual frames in the UK, and is highly respected in the market despite it's humble price. 2006 saw us release the ground-breaking P45 frame which was the original of the new breed of 24" Jump/Street/Park bikes with a BMX (110mm) rear end. In 2007 we released the 666S which is a refi ned version of our best-selling jump bike: the 666X. 2008 saw us again releasing a new model - the P60. This 24" trails-specific lightweight frame features a new "Maz ADS" system and Integrated Headset. Then, due to demand, we also released a 26" specifi c version of the P60 - the P66. The P66 has the same great features and geometry as the P60 but is sized for 26" wheels. MBUK has called the P66 "the British dirt jump guru's best frame yet!". Our 666S Comp bike received the ultimate accolade of winning the MBUK 2008 Dirt Jump Bike Test as the standout entry. 2009 sees Identiti adding to the range with complete bike versions of the new P66. Loaded with quality parts and specced with the award winning Society Forks (which were a major factor in the 666S winning the MBUK test). So as you can see we have continually increased our range over the years and now offer frames for BSX racing, Freeride, Dirt Jumping and Street/Park riding. We also have a small selection of exciting quality parts, including CDR chain device and Rebate series rigid forks. For 2009 we will offer XL versions of the Rebate forks for those that want to keep their longer travel geometry, but without the movement. Our complete bikes are specced with top quality branded parts for great performance and offer great value for money.